Let’s take a look at Google, for example. What does google even mean? Apparently, the word “google” was modeled after a mathematical term “googol” which is basically the number 1 followed by 100 zeroes. I can definitely see the connection, given the plethora of o’s that are squeezed between this famous company name.
Google’s logo is essentially six simple letters in hues of blue, red, yellow, and green. At first glance, it doesn’t seem like much, but it surprisingly conveys a lot. The colors, for one, are reminiscent of a certain software operating system commonly known as Microsoft Windows. When I see those familiar colors, already, I think of computers and technology. Also, the different colors communicate variety, diversity, and a world of possibilities. The style of the Google’s lettering is fun and not too busy which allows for a pleasant browsing experience. The simplicity also translates into instant recognition. When it comes to logos, among many other things, less is definitely more.
Keeping this in mind, I decided to get my feet wet in the logo-making biz and take a shot at making a logo for my friend’s mom’s homemade jelly company, Fat Frog. The only stipulation my friend gave me for the logo was that she wanted a frog, so I had a fair amount of freedom in taking this project wherever I wanted it to go.
Firstly, I had to think about the context of this logo and what it is supposed to represent. Jelly is something I consider fun, happy, silly, and messy. And with a name like Fat Frog, I immediately picture a cute, chubby little frog with a big smile on its face! Once I decided the overall effect the logo should have (i.e. happy, fun, and bubbly), the rest was a piece of cake.
The logo is super-simple—big puffy green letters with an even more puffy-faced frog in the middle. It is still a work-in-progress and subject to change due to any requests/alterations the client may have. Without any further ado, I give you my version of the Fat Frog logo!
